Royal Ascot is not only a national institution but the centrepiece of the British social calendar.
The famous Berkshire track sets the ultimate stage for the best racehorses in the world and fashion is high on the agenda, with extravagant millinery and stylish outfits out in force for all five days of the Royal Meeting, Tuesday 18th to Saturday 22nd June in 2013.
Last year the world's top two horses, Frankel, trained by the legendary Sir Henry Cecil in Newmarket, and the talismanic Australian mare Black Caviar, lit up the British summer at the Royal Meeting. There were also wins for Hong Kong, Germany and Ireland over the week.
Royal Ascot is an occasion like no other in the sporting calendar as whilst it is demonstrably a celebration of horseracing at its very best, with a total of £5m on offer in prize money, it is also a social occasion like no other, steeped in history and synonymous with pageantry and style.
On each of the five race days, The Queen arrives by Royal Procession along the racecourse with her guests, in full view of up to 80,000 spectators.
At the heart of Royal Ascot is the Royal Enclosure which, like the tradition of the Royal Procession, dates back to the early 1800's and the reign of George IV. Within this area, a strict dress code of morning dress for men and formal day wear for ladies applies.
Exclusive to Moss Bros, the Royal Ascot Collection is contemporary tailoring at its best. Luxurious pure wool cloth is crafted into ultra-lightweight morning suits - comprising black tailcoats, tonal waistcoats and traditional stripe trousers.
For those looking for a grey alternative, 2013 sees the launch of the 'Tails of the UnexpecTed' collection - a classic morning suit with a contemporary twist inspired by Ted's very own tailcoat.
Guests in the Grandstand Admission wear smart dress, with gentlemen required to wear a shirt and tie and ladies, a hat or fascinator. Racegoers always dress to the nines in this enclosure and thoroughly enjoy both being seen as well as observing others' fashion styles for the day.
The final admission area, the Silver Ring is the least formal enclosure and so, for those people looking for a more relaxed day out, this is the area to go to as a dress code does not apply.
With the capacity of the venue having recently been reduced during Royal Ascot, a variety of exclusive upgrade facilities are now available. Grandstand Admission customers can look forward to stylish new environments from which to enjoy their day.
Introduced last year, the Furlong Club with its elegant seating, private bar and decked terrace, offers excellent views of the track overlooking the finishing straight.
The Silks Lawn offers groups an exclusive private marquee and garden area from which to enjoy all of the action on the track as well as their own pay bar and betting facilities.
New for 2013 is the Pavilion Club, located in the well-appointed pavilion building with views towards the Parade Ring and plaza lawns. Offering stylish seating and access to a range of food offerings, an extensive pay bar and betting facilities, customers can relax in the private lawn directly in front of the club in between races.
Just as the action on the track is second to none, Ascot's talented team of chefs aim to match that quality in all of the racecourse's hospitality offerings and fine dining restaurants. Racegoers will find attentive service, excellent food and carefully chosen wines to complement a very special day out.
Generous group discounts apply and tickets start from as little as £15 per person for the Silver Ring and £43 per person for Grandstand Admission.
For more information or to book, call 01344 878536 or visit ascot.co.uk