The New Formal Premium Look

It’s time to update the definition of power dressing. Forget crisp, stiff suits – this season we believe that comfort equals confidence. We’re talking soft Merino knits, warm-but-breathable wool and Zero Iron shirts. To help you achieve your new laid back style we’ve curated the below outfit inspiration line by line so you can pick a whole new look, or the pieces you need to update an old favourite.

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