When is a white shirt not just a white shirt? When it's been given the HUGO treatment.
A piece you'll turn to time after time, it's woven in pure cotton for natural comfort, tailored to a sleek fit that layers neatly under your sharpest tailoring, and finished with easy-iron tech that takes the effort out of getting ready.
The signature touches can be spotted internally so roll back those cuffs to introduce a little extra personality at your whim.
