Treat your knits right.



Words: L. Thorpe
We trawled TikTok and Instagram to find social media’s favourite suit. 

Social media’s  influence on style is unquestionable A constant source of inspiration for new looks and outfits to emulate, it’s a virtual look book that refreshes daily.  

Knowing this, we wanted to discover what styles are most loved on social. With millions of social media users posting and tapping their approval on styles every day, what trends have risen to the top of our feeds? We dove deep to analyse search trend data and social media engagement to find out which suits are filling people’s grids right now. Here’s what we found.  


The classic tuxedo is a black tie staple in any well-dressed wardrobe. This men’s fashion classic tells a story, and we’re seeing alternatives on traditional tuxedo looks as people add their own style into the mix.  

Interesting fabrics like textured jacquards or colourful velvets give more room for flexing personal tastes within the black-tie dress code. Or soften the sharp lines of a classic tuxedo with a merino roll neck and velvet slippers. 

Ever seen someone in a tux and wondered where they’re going? Most people have; tuxes are eye-catchers and conversation-starters — the ultimate recipe for social media success. That’s why this classic style tops the list for social media’s favourite suit with almost 42 million posts on TikTok and Instagram combined. 


Unsurprisingly, cotton suits also top our social media popularity list, having racked up nearly 26 million posts across TikTok and Instagram. Cotton and other lightweight fabrics like linen  are airy and breathable and have a less formal feel that’s in tune with the growing trend for more relaxed tailoring.  

Match the laidback feel of cotton suit with a slub-textured tie for a summer wedding or try wearing it with a fluid camp-collar shirt for easy-going elegance. 

Naturally, wool and tweed suits also make the top of the list — these fabrics have long been keeping men warm in the cooler months and modern interpretations keep them as favourites year after year. 


With over 381 million features on TikTok and Instagram, social media is proving the fact that a good black suit will never go out of style. Followed by three other popular classic neutrals: white, grey, and navy. 

Interestingly, brown suits are making a comeback — according to Metis’ search demand data, Google searches for ‘Men’s Brown Suits’ have risen almost 22% in the past year. That was shown in our social searches too – it came in fifth place behind black, white, grey, and navy. 

Tone-on-tone outfits look impactful but are low-effort to put together. Try matching a copper-toned suit with a knit in a similar shade. 


Floral suits take the top spot for social media’s preferred pattern. A floral-patterned jacket, tie or pocket square can embolden your look and create an aesthetic that stands out from the menswear normperhaps this is why floral suits perform so well on our favourite social media platforms, with over 1.6 million posts on TikTok and Instagram. Pinstripes, checks and stripes were also popular on everyone’s feeds. 

When it comes to suiting, styling or fashion-at-large, Instagram and TikTok are full of inspiration. If you’re looking to step your look up, then you can’t go wrong with taking a cue from what’s in your feed.