The colours men feel most comfortable in
Colour theory and trends have always been big news in men’s fashion, but not all colours are created equal when it comes to their confidence-boosting abilities.
Blue and black come out on top. Both tie for top place, being hailed by 30% of men as the ultimate confidence catalyst. Classic grey followed at 10%, while brown, green and red were at the bottom of the pile.
Interestingly, colour doesn’t factor for everyone, with 24% of men admitting that colour doesn’t really play a part in whether they feel more or less confident. This could mean that they’re more driven by trends, what’s in their wardrobe or comfort above all else.
Black has men divided. For men under 55, it’s the top choice for building confidence, but the least popular among 65s and older.
Regionally, black clothing is most popular in the North East, London and the East Midlands, while blue is most favourable in Northern Ireland and Wales.
The facial hair that men feel most comfortable in
According to data from YouGov, more than half of men in the UK now have facial hair of some kind.
Contrary to this, our survey revealed it’s actually being clean-shaven that makes men feel the most confident. More than half (53%) say a clean shave boosts their confidence, suggesting men are choosing beards and moustaches for practical reasons rather than style.
As always, age plays a big part. Men over 45 are most likely to enjoy a clean shave, while younger counterparts aged 18-34 say a beard makes them feel more self-assured. Stubble is one of the preferred choices for men aged 25-54.
Across the country, men in Wales say they feel most confident with a clean shave (60%), closely followed by men in the South West (59%) and men in Scotland (58%). Men in Yorkshire and the Humber (22%), along with the West Midlands (22%), feel a beard provides a confidence-boost.
What does this mean for men’s fashion?
The lines of what to wear and when are more blurred than they have been previously, which can lead to confusion about what to wear and where to wear it. There are plenty of differences when it comes to your age and where you live too, which adds something extra to think about.
It’s clear that men care about what they wear, but they’re not always certain if they’re making the right choice – this is clear across the board, from younger men who are building their wardrobe to older men who might feel like they’re not as up to date with what to wear as they once were.
There’s also a move towards more relaxed styles for special events, which some men aren’t yet feeling as comfortable with, but it’s worth remembering that dressing up and elevating your style choice is always in fashion. If you’re in need of some inspiration, check out our article on how to dress for every occasion, so you always feel confident and ready for whatever you’ve got going on.