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First time sampling our zero-iron technology? We guarantee you'll be a convert.
The treatment works on the fibres of the pure-cotton fabric so that creases and wrinkles simply drop out as it air dries. What's more, your natural body heat shakes the treatment up throughout the day, actively working to smooth out creases and wick moisture away from the body.
Team all that with Moss 1851's regular fit, the season-ready navy hue and the fabric's inherent breathability and this shirt's starting to look like a real winner.